About the Company

Industry: Fintech / POS Solutions

Type: Privately Held

Pocket POS offers an innovative point-of-sale solution tailored for small and medium-sized businesses in India. They focus on streamlining payment processing and inventory management, helping retailers and service providers manage their operations more efficiently. Pocket POS’s goal is to empower business owners by providing affordable and easy-to-use digital solutions for financial transactions.

Problem Statements

Pocket POS faced several challenges in scaling its brand and reaching its target audience:

Low B2B visibility: As a relatively new entrant in the market, Pocket POS struggled to capture attention among business owners and decision-makers.

Engagement and lead generation: The company needed to generate high-quality leads to convert potential clients into long-term users of their product.

Establishing credibility: Pocket POS needed to position itself as a leader in the fintech space, especially among small business owners.

Our Solution

We developed a LinkedIn Marketing strategy to help Pocket POS overcome its challenges and establish itself as a trusted player in the fintech market:

Content creation and optimization: Our team crafted LinkedIn posts that highlighted the key benefits of Pocket POS, such as simplifying payment processes for SMEs. We also optimized their profile to clearly communicate their value proposition.

Targeted linkedIn ads: We launched LinkedIn ad campaigns targeting business owners, retailers, and decision-makers in the fintech industry. The campaigns were tailored to generate qualified leads through compelling messaging.

Thought leadership content: Pocket POS published articles on LinkedIn, positioning themselves as industry experts, and sharing insights on the evolving needs of SMEs in financial management.

Results

The LinkedIn Marketing strategy produced strong results for Pocket POS:

Increased brand awareness: Pocket POS experienced a 35% growth in LinkedIn followers, expanding its visibility among key stakeholders in the fintech and SME sectors.

Qualified leads: Through LinkedIn campaigns, Pocket POS generated a 28% increase in qualified leads, resulting in more inquiries from business owners.

Improved credibility: Pocket POS was able to establish itself as a thought leader in the fintech space, gaining trust from potential clients.

Benefits and ROI

The LinkedIn Marketing strategy provided significant benefits:

Increased engagement: Pocket POS saw improved engagement across their LinkedIn content, with more likes, shares, and comments from business decision-makers.

Lead generation: The LinkedIn ads successfully targeted the right audience, resulting in a higher conversion rate and improved ROI for Pocket POS.

Stronger brand positioning: Pocket POS became a recognized name in the fintech industry, particularly among small business owners looking for POS solutions.

ROI: Pocket POS achieved a notable ROI through its LinkedIn campaigns, boosting both brand awareness and lead generation, contributing to long-term growth.